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News

Seiko Optical presents new brand positioning, new look, new strategy and a new business model. The new brand offers premium vision products and service solutions for independent Eye Care Professionals...

Every situation, every environment comes with its own, special conditions. The better you adapt to these conditions the more comfortable you are.

SEIKO SENSITY photochromic lenses darken and turn into sunglasses within seconds when exposed to sunlight. As soon as you go indoors they quickly become perfectly transparent again.

Be dazzled by colour and contrast. Not by the sun.

Normal sunglasses protect your eyes from direct sunlight. But they cannot prevent you being dazzled by glare caused by reflective surfaces like...

Welcome to the future of sport vision: Individually styled, highly functional and perfectly adapted to its wearer. The innovative SEIKO Xchanger concept of tailor-made sports frames has started its...

Modern design concepts for progressive lenses aim at advancing the viewing fields in relation to particular vision requirements. Today these concepts already lead to very good results, especially if...

For more safety in road traffic, SEIKO created a combination of two features ideal for driving. With the new SEIKO DRIVE spectacle lenses, a unique combination of an optimised lens design and the...

In London the Seiko Watch Division has just been named brand of the year.

From our Optical Division, you rightly expect new exceptional models, too.

We have started the new year with a wide variety...